Essays about: "IKEA communication strategy"

Showing result 6 - 10 of 19 essays containing the words IKEA communication strategy.

  1. 6. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

  3. 7. Facilitating Radical Collaboration in Open Innovation : A case study in collaboration with IKEA

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Linnéa Strömstedt; Erik Vaagenes Rehmberg; [2021]
    Keywords : Open Innovation; Radical Innovation; Innovation Strategy; Radical Collaboration; Collaboration Setup; Öppen Innovation; Radikal Innovation; Innovationsstrategi; Radikala Samarbeten; Samarbetsstruktur;

    Abstract : The increased customer demand for innovative and sustainable solutions implies that companies need to seek knowledge, and insights, beyond their traditional business models. This by opening up barriers and collaborating with other stakeholders. Using this approach is referred to in the literature as practicing open innovation. READ MORE

  4. 8. Market Communication Strategy : A case study of IKEA

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Martina Alice Spinoglio; [2020]
    Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

    Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE

  5. 9. Digital is the new normal : -      The effects of Digitalization on the IKEA organization in Digitally Advanced Markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tobias Haraldsson; David Johansson; Måns Lilja; [2020]
    Keywords : Digitalization; Digitalisering;

    Abstract : Digitalization has transformed our society and reshaped the way that people live their life. It has affected our personal lives but also created a new business climate which most companies have embraced in order to survive. IKEA are one of many companies which have decided to embark on a digital journey and re-shape their business strategy. READ MORE

  6. 10. Improving product availability: A case study at IKEA Kitchen and Dining

    University essay from Lunds universitet/Teknisk logistik

    Author : Drilon Polozani; Gabriel Vojin; [2017]
    Keywords : Product availability; In-store availability; Stock-outs; Out of stock; Root causes; Retail supply chain; Supply chain management; IKEA; Home furnishing; Business and Economics;

    Abstract : A global and still expanding leader in the home furnishing industry, IKEA, with its head office for development of the product range in Swedish Älmhult, wants to reach out to as many customers as possible. Cost efficiency has always been a driver, but in recent years an initiative on product availability has been launched, aiming to increase customer satisfaction. READ MORE