Essays about: "IKEA communication strategy"

Showing result 11 - 15 of 19 essays containing the words IKEA communication strategy.

1. 11. To commit or not commit

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oliver Åkerman; Luis Ibbeken; [2017]
   Keywords : Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training education; leadership; IKEA; home furnishing retailer; Business and Economics;

   Abstract : Title: To commit or not commit: An examination of employee commitment towards organizational CSR initiatives Course: BUSN39 Business Administration: Global Marketing Authors: Luis Ibbeken & Oliver Åkerman Key Words: Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training & education; leadership; IKEA; home furnishing retailer. Purpose: The purpose of this study is to examine how sales employees who are working in an organization that defines CSR as part of their corporate strategy commit towards CSR and how they communicate CSR messages in the customer interaction on the sales floor. READ MORE

3. 12. Combination of Sustainable Supply Chain Management and Green Marketing: Customer Expectations in Furniture Retail

   University essay from Göteborgs universitet/Graduate School

   Author : Katharina Arnold Veronika; [2016-07-04]
   Keywords : sustainable supply chain management; green supply chain management; green marketing; sustainability; retail; furniture;

   Abstract : Sustainable supply chain management contributes significantly to make a product more sustainable, like by the use of raw materials from more sustainable, decrease in carbon footprint due to lighter material weight or increased transport efficiency and new technologies, or recyclability. With the emergence of an increasing demand for sustainable performance in the corporate world, and thus more sustainability communication, surprisingly sustainable supply chain or logistics related information is rarely included into a green marketing strategy. READ MORE

4. 13. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rania Akhsassi; [2014]
   Keywords : Entry strategy; Foreign markets; Franchising; Moroccan market; IKEA; Globalization; entry mode; PESTEL analysis; Cultural distance; entry mode influencers; global markets;

   Abstract : Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. READ MORE

5. 14. Investigating factors that can have an impact on customer loyalty : an empirical study of IKEA

   University essay from Avdelningen för ekonomi

   Author : Nana Wei; [2010]
   Keywords : customer loyalty; customer classifying; trust; commitment; communication;

   Abstract :   Title: Investigating factors that can have an impact on customer loyalty -an empirical study of IKEA     Level: thesis for Bachelor Degree in Business Administration   Author: Nana Wei 8502202-T141   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: The aim of this thesis is to investigate which factors will have impact on customer’ loyalty strategy. READ MORE

6. 15. Business Improvement through People : The IKEA Distribution Center Älmhult Case

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Alberto Gaston Laucirica; [2009]
   Keywords : Climate Survey; Human Resources Management; HRM; Organizational Culture; Communication; Organizational Performance;

   Abstract : During September 2008 the Swedish company IKEA performed its annual employee survey called VOICE. As part of this survey, IKEA Distribution Center in Älmhult (DCÄ) was assessed with a result of 521 points out of 1000 points. READ MORE