Essays about: "IT Company’s business environment"

Showing result 1 - 5 of 31 essays containing the words IT Company’s business environment.

  1. 1. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

    University essay from Umeå universitet/Företagsekonomi

    Author : Alice Lindqvist; Matilda Bodell; [2023]
    Keywords : SME; B2B marketing; Social media; Business performance; Lead generation;

    Abstract : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. READ MORE

  3. 2. A case study on the foreign expansion of an SME

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Eddy Nganji; Thomas Speed; [2023]
    Keywords : ;

    Abstract : This thesis is a case study where the authors investigate how SMEs can enter new markets, but especially the Chilean market. In this study, we got to share information from a company that has succeeded in establishing itslef in Chile and other parts of the world. READ MORE

  4. 3. Market Intelligence within Software Procurement

    University essay from Lunds universitet/Innovationsteknik

    Author : Sofia Frändberg; Alina Liljeäng; [2022]
    Keywords : Market Intelligence; Software Markets; Software Procurement; Information Processing Theory; Information Requirements.; Technology and Engineering; Business and Economics;

    Abstract : With the dawn of the digital era, software solutions are becoming of increasingly strategic importance for corporations, and due to the complexity of the products and the huge lock-in effects which they often give rise to, software-procurement is growing into a critical activity. However, due to the phenomena of information overload, finding and making use of the right information when making strategic decisions is becoming increasingly difficult, resulting in the need for organizations to overlook their information processing capacities in order to ensure the quality of such selections. READ MORE

  5. 4. Procurement riskmanagement to reducesupply disruptions : A qualitative study of Swedishapparel brands during COVID-19

    University essay from Umeå universitet/Företagsekonomi

    Author : David Lundin; Sebastian Wennberg; [2022]
    Keywords : Procurment risk management;

    Abstract : The COVID-19 outbreak has brought disturbances to a large number business as well as whole industries disrupting their supply chains, proving that most of today's companies don't have sufficient systems or strategies to evade or reduce major supply chain disruptions. One industry that was affected heavily is the fashion industry who is characterized by short lead times, globalized supply chains and volatile customer demand. READ MORE

  6. 5. Internationalization process of SMEs, and the effects of market turbulence : A comparative study between Swedish and Sri Lankan SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jacob Andersson; Dilini Shyamali Kekunawela Pathirana; [2022]
    Keywords : Internationalization; internationalization theories; SME; Developed markets; Developing markets; Market turbulence; Resilience;

    Abstract : The world has grown increasingly globalized and competitive which has made it crucial for small and medium enterprises (SMEs) to look beyond their native market in order to thrive. Although internationalization is considered somewhat uncertain in the face of corporate unfamiliar environments, non-internationalization in a globalized economy can be an even more risky task because it can cause the company to lose competitiveness. READ MORE