Essays about: "Imitation disadvantages"

Found 1 essay containing the words Imitation disadvantages.

  1. 1. Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing.

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Eric Lin; [2008]
    Keywords : marketing strategy; competition; China; guanxi; rural enterprises; township;

    Abstract : Aim: The aim is to explore the Chinese way of marketing activities in township enterprises by linking the formation and implementation of marketing strategies and tactics with the impacts of environmental factors and contextual conditions. Specifically, the aims are: - Identify the managers’ perceptions of their marketing environments; - Explore how their perceptions of the environments shape the formation and implementation of the marketing strategies and tactics; - Explore how social cultural values influence the marketing activities at these enterprises, Method: Fieldwork was conducted in the summer 2007, at three enterprises in Fujian province in southern China. READ MORE