Essays about: "Immersive Experience"

Showing result 6 - 10 of 140 essays containing the words Immersive Experience.

1. 6. Fast Art – A Virtual Fashion Exhibition

   University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

   Author : Eva Masiero; [2023]
   Keywords : Sustainable Fashion; Virtual Reality; Art; Co-Design;

   Abstract : This thesis focuses on research through the design process of building an immersive Virtual Reality (VR) experience concept resembling a digital art gallery. It covers the topics of sustainable fashion, changing people’s perspectives and behaviour, and new technologies like VR and Artificial Intelligence (AI). READ MORE

3. 7. The Adoption of Technologies Defined as General Purpose Technologies and Inventions of Methods of Inventing : An Explorative Study of the Adoption of the Immersive Technologies Extended Reality and Digital Twins

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Märta Ernfors; [2023]
   Keywords : ;

   Abstract : This study set out to investigate the adequacy of the prevailing theoretical models regarding technology adoption when it comes to the adoption of revolutionary technologies characterised as general purpose technologies (GPTs) and inventions of methods of inventing (IMIs). With the ever-increasing speed of technology development, we will likely experience more frequent implementations and adoption of GPTs and IMIs. READ MORE

4. 8. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

   University essay from KTH/Ljusdesign

   Author : Janani Narayanan; [2023]
   Keywords : Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

   Abstract : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. READ MORE

5. 9. Playful Posters with AR : Exploring Playful Interactions with Pop Art Posters Through Augmented Reality (AR)

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Ebba Bolin; [2023]
   Keywords : Interaction Design; Posters; Augmented Reality AR ; Playful Interactions; Pop Art; Playfulness; Interactivity.;

   Abstract : This thesis aims to contribute to the field of interaction design practice by exploring how posters might offer playful interaction through augmented reality (AR). The project uses an experimental design process involving prototyping, user testing, and analysis to investigate playful interaction together with pop art posters and AR as a technology. READ MORE

6. 10. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE