Essays about: "Immersive Experience"

Showing result 21 - 25 of 140 essays containing the words Immersive Experience.

1. 21. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Horvath; Betty Sandberg; [2023]
   Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

   Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

3. 22. Nature in VR: A Multisensory Perspective of Artificial Nature Exposure

   University essay from Högskolan i Skövde/Institutionen för biovetenskap

   Author : Alfred Mossberg; Kristoffer Wall; [2023]
   Keywords : Virtual reality; artificial nature exposure; multisensory integration; immersion; cognitive restorativeness;

   Abstract : A virtual environment can offer a highly immersive experience with a feeling of presence similar to the physical world. Nevertheless, it still lacks several multisensory and emotional properties to fully substitute or replicate the physical world's richness and complexity. READ MORE

4. 23. Comparative Analysis of Spatiotemporal Playback Manipulation : Evaluating Desktop Environments versus Immersive Head-Mounted Virtual Reality Environments

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Andreas Wrife; [2023]
   Keywords : virtual reality; surgical simulations; external ventricular drainage; motion capture; interaction controls; virtuell verklighet; kirurgiska simuleringar; extern ventrikeldränage; motion capture; interaktionskontroller;

   Abstract : Virtual Reality (VR) is a creative tool that enables immersive learning, planning and training of surgical operations. Extensive research has been conducted in multiple surgical specialities where VR has been utilized, such as spinal neurosurgery. However, cranial neurosurgery remains relatively unexplored in this regard. READ MORE

5. 24. How to achieve aesthetic unity in traditional 3D action game

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Zekai Zhang; [2023]
   Keywords : 3D action games; game design; combat mechanics; aesthetic unity; game development experience; interview; game developer;

   Abstract : The notion of aesthetic unity has garnered substantial attention within the realm of contemporary art, particularly in the domains of film and gaming. These creative mediums encompass a multitude of design elements, making the pursuit of aesthetic unity all the more crucial. READ MORE

6. 25. Invisible Landscapes : Signs and Illusions in the Perfumery of Jean-Claude Ellena

   University essay from Uppsala universitet/Konstvetenskapliga institutionen

   Author : Victor Langer; [2023]
   Keywords : Perfumery; Semiotics; Olfaction; Jean-Claude Ellena; Hermès; Roland Barthes;

   Abstract : This study explores the potential of semiotics in the non-visual realm of perfumery, focusing on the work of French perfumer Jean-Claude Ellena. Utilizing Roland Barthes’ three levels of signification as a theoretical framework – as presented in his essay Rhétorique de l’image – it analyzes the linguistic, denotative and connotative aspects of three perfumes created by Ellena for the French luxury house Hermès: Un Jardin en Méditerranée, Un Jardin sur le Nil and Un Jardin Après la Mousson. READ MORE