Essays about: "Ingrid Gunne"

Found 1 essay containing the words Ingrid Gunne.

  1. 1. The influence of subjective and objective knowledge of ecolabels on consumers’ green purchasing practices

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Matto; Ingrid Gunne; [2017]
    Keywords : Ecolabel; Consumer Purchasing Behaviour; Subjective Knowledge; Objective Knowledge; Business and Economics;

    Abstract : Understanding of consumers’ green purchasing behaviour is a relevant topic for businesses around the world and an interesting research field, considering the issue of climate change. This study investigates the associations of young Swedish consumers’ subjective knowledge, objective knowledge, confusion and information acquisition with regards to commonly found ecolabels. READ MORE