Essays about: "Izabell Jissbom"

Found 1 essay containing the words Izabell Jissbom.

  1. 1. Never Mind(set) the Number: A study on numerical construal in the mind of a consumer

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Izabell Jissbom; Matilda Björklund; [2018]
    Keywords : Construal Level Theory; Numerical Cognition; Product Performance; Brand Liking; Mindset;

    Abstract : Companies are constantly competing to breach out with their marketing communication to reach customers' attention. The landscape is a highly competitive one and to disrupt it various tactical strategies need to be utilized. Such strategies include various practices of new product announcements, e.g. READ MORE