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1. 1. How motivation can be explained by consumer engagement : A quantitative study on how consumer engagement affects motivation to rank and review in an online context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jakob Segerslätt; Christoffer Jensen; [2015]
   Keywords : Consumer engagement; motivation; price-comparison sites; online contribution; rank; review;

   Abstract : Purpose: Explain how consumer engagement affects consumers motivation to rank and review on price-comparison sites. Hypotheses raised:H1 - There is a positive relationship between affective consumer engagement and theconsumer's motivation to rank products online. READ MORE