Essays about: "Customer Journey"

Showing result 1 - 5 of 105 essays containing the words Customer Journey.

  1. 1. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Keywords : Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Abstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE

  2. 2. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lisa Svensson; Sanna Eriksson; [2022]
    Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE

  3. 3. Lulity - Luleå Community : Design of a movement through co-creation

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Johanna Palo; [2022]
    Keywords : Co-creation; Teknisk design; Industrial design engineering; Relocate service; Service design; Social sustainability; Luleå;

    Abstract : Northern Sweden is in the middle of a major transition, a green transition. As large industries are being established and companies are accelerating, the supply of skills must be solved. The regional development strategy Norrbotten 2030 was developed in 2019 with the vision of Norrbotten becoming Sweden’s most welcoming and innovative county. READ MORE

  4. 4. A guide to novel instructors in Emergo Train System®

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Alva Lindhagen; [2022]
    Keywords : ;

    Abstract : Swedish law states that county councils and municipalities need to prepare for crisis and receive training in crisis management. As crises are infrequent events, training must be conducted on potential scenarios. Scenarios can be simulated using the Emergo Train System (ETS). READ MORE

  5. 5. Novel Technology in a Retail Space: A study of how IKEA retail space influences adoption of smart technology for the home

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Ramona Engdahl; [2022]
    Keywords : Novel technology; adoption; smart homes; retail space; customer experience; retail atmospheres; social practices; material; competence; meaning; Social Sciences;

    Abstract : The objective of this thesis is to understand how a retail space could facilitate a broader adoption of a novel technology. I aim to respond to the following questions, (i) ‘What characterises the practice of operating a smart technology for the home?’, (ii) ‘Which are the main barriers to reaching out to a broader range of customers, as opposed to only the technology interested customers?’, and (iii) ‘What in the retail space would need to change to facilitate broader adoption of a novel technology?’. READ MORE