Essays about: "price-comparison sites"
Found 3 essays containing the words price-comparison sites.
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1. Ranking - Katalysatorn bakom Strategisk Prissättning
University essay from Lunds universitet/Statistiska institutionenAbstract : The growing expansion of price comparison sites, where shops are compared and ranked in order of lowest prices, has contributed to reduced friction and transaction costs for consumers. Previous research in this field of study has primarily relied on examining the relationships between ranking and consumers’ demand for the resellers’ products. READ MORE
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2. How motivation can be explained by consumer engagement : A quantitative study on how consumer engagement affects motivation to rank and review in an online context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: Explain how consumer engagement affects consumers motivation to rank and review on price-comparison sites. Hypotheses raised:H1 - There is a positive relationship between affective consumer engagement and theconsumer's motivation to rank products online. READ MORE
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3. Herd Behaviour and Preying on the Weak - On Price Dispersion and the Intra-Distribution Mobility of Retailers in the Swedish Online Market
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : By examining six popular consumer electronic products in a detailed dataset gathered from a leading price comparison site, we show that retailers in the Swedish online market can be divided into two broad categories. The first group charge higher prices, change them frequently in response to competitors and have lower levels of customer satisfaction. READ MORE
