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1. 1. Dedication through fitness vacation - A tool in strengthening the running identity

   University essay from Göteborgs universitet/Graduate School

   Author : Therese Hellborg; Jelena Vitkovic; [2013-07-10]
   Keywords : consumer culture; motivation; running identity; running career;

   Abstract : The idea of training three times a day might not be the first thing one thinks of when hearing the word vacation, fitness vacations are, however, not a new phenomenon. Recently, they have, nonetheless, been repackaged to target a new, and wider, audience of people using the vacations as part of their social identity. READ MORE