Essays about: "Jens Kansell"
Found 1 essay containing the words Jens Kansell.
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1. Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. READ MORE
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