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Found 2 essays matching the above criteria.

1. 1. The Paradox of the Boundary Creature

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jessica Backsell; [2017]
   Keywords : Conceptual boundaries; Law; Market formations; Performativity; Socio-technical agancement;

   Abstract : Within the burgeoning literature of how market representations is performing markets, recent research has suggested looking at how conceptual boundaries are affecting the market onto which they are drawn. One key aspect of this type of framing is the relation between market formations and the performative power of the law, of which relatively little has been written. READ MORE

3. 2. The Diffusion Process - The Influencer's Tale

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Natalie De Brun Skantz; Jessica Backsell; [2013]
   Keywords : Diffusion of Innovations; Influencers; Early Adopters; The Tipping Point; The Chasm;

   Abstract : Costumer response to peer recommendation is not to be underestimated. Nor is the impact of the key persons driving the Diffusion Process of an Innovation. The success or failure of a product balances on exogenous variables which among other things are represented by Influentials' willingness to pass a message on to their peers. READ MORE