Essays about: "Jessica Lawson"

Found 2 essays containing the words Jessica Lawson.

  1. 1. The Presumed Prosumers: An observational study of the eSports experience

    University essay from Göteborgs universitet/Graduate School

    Author : Susanna Järphag; Jessica Lawson; [2016-09-22]
    Keywords : Prosumers; eSports; Co-creation; Collaborative Marketing;

    Abstract : The contribution of this article concerns the fact that consumers of the eSports experience can be regarded as prosumers. This conclusion is based on an observational study carried out at Intel Extreme Masters in Katowice. READ MORE

  3. 2. Frequent Flyers - Investigating key drives of a frequent flyer program membership

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Adam Björklund; Jessica Lawson; [2014-06-23]
    Keywords : Frequent flyer programs; Airline Industry; Customer loyalty;

    Abstract : .... READ MORE