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1. Filling the Void: Investigating the Impact of The Digital Society on Generation Z’s Relationships
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this research is to contribute to the knowledge about Generation Z in the consumer society context, through a critical investigation of the possible negative impacts of the internalization of the consumerist mentality within the digital capitalist society. This is relevant since such internalization could interfere with the capacity of individuals to maintain long-term relations and influences their overall wellbeing through the stimulation of anxiety, loneliness, sense of inadequacy, and fleeting actions, among others. READ MORE
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