Essays about: "Jochen Steurenthaler"

Found 2 essays containing the words Jochen Steurenthaler.

1. 1. “Brand Management in conjunction with Merger and Acquisition in Theory and Practice – Volvo Car Corporation”

   University essay from Institutionen för ekonomi

   Author : Jochen Steurenthaler; [2009]
   Keywords : Brand Equity; Brand Loyalty; Brand Management; Brand Awareness; Automotive Industry; Merger and Acquisition;

   Abstract : Aim: This study deals with Brand Management after acquisitions. Since this subject is still quite unexplored, a case study backed the theoretical review in order to answer the two research questions. Furthermore, the work educes a model which shows the ascendancies that are involved in the field of Brand Management after acquisitions. READ MORE

3. 2. Effective Multi-Cultural Project Management : Bridging the gap between national cultures and conflict Management styles

   University essay from Institutionen för ekonomi

   Author : Jochen Steurenthaler; Sjors van Lieshout; [2007]
   Keywords : Conflict Management; Emotional Intelligence; Project Management; Cultural Awareness; Management Training; Effective Management;

   Abstract : This study identifies the competencies needed by a multi-cultural project manager, and investigates a potential link between conflict management styles and national culture. It takes as its base the assumption that cultural differences are demonstrated during conflict, and may in fact be the cause of the conflict. READ MORE