Essays about: "Joel Boudin"

Found 1 essay containing the words Joel Boudin.

  1. 1. The Art of Personalization -An explorative study of Swedish party leaders and their strategical communication

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Joel Boudin; [2019]
    Keywords : Personalization; Swedish party leaders; strategical communication; election campaign; social media; qualitative study; self-presentation;

    Abstract : This study explores the phenomenon of personalization within the political sphere. More specifically, it aims at exploring the strategical personalization of Swedish party leaders during the national election campaign of 2018. A further aim is to generate theoretical contributions to the area of personalization. READ MORE