Essays about: "Johanna Karlström"

Found 1 essay containing the words Johanna Karlström.

  1. 1. Internal Branding : An Empirical Study within the Swedish Bank Industry, an Employees Perspective

    University essay from Ekonomihögskolan, ELNU

    Author : Emelie Carlson; Johanna Karlström; Caroline Ahlberg; [2012]
    Keywords : Internal Branding; Brand Promise Understanding; Brand Commitment; Customer- Facing Employees;

    Abstract : The service sector’s constant growth is followed by an increasing competition among service companies. Followed by this, the process of internal branding has become essential within the service brand building process, i.e. aligning the service company’s brand promise with employees’ behavior. READ MORE