Essays about: "Jonas Isaksson"

Found 3 essays containing the words Jonas Isaksson.

1. 1. You Never Get a Second Chance for a First Impression

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jonas Isaksson; Katrin Katana; [2018]
   Keywords : startups; initial reference customers; initial brand trust; brand positioning; Business and Economics;

   Abstract : .... READ MORE

3. 2. Volvo & The Polestar Series: Integration or Separation?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jonas Isaksson; Jasmin Langguth; Stefanie Schnee; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

4. 3. Provocative advertising and its effect on brand image - A comparison between two industries

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jonas Isaksson; Viola Herrmann; Svea Pohl; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE