Essays about: "Jonas Schäfer"
Found 1 essay containing the words Jonas Schäfer.
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1. Brands of athletes- The effect of brand personality of athletes on consumers
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose To investigate the effect of an individual celebrity athlete’s personality on the consumer behavior facets of perceived quality and purchase intention. Methodology A quantitative survey with 257 respondents all over the world to deductively test hypotheses. READ MORE
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