Essays about: "Julia Bodin"

Found 1 essay containing the words Julia Bodin.

  1. 1. Corporate Diversification by Partnerships : A case study of an entrance into eSports

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Julia Bodin; Peter Kekesi; [2017]
    Keywords : diversification strategy; market entry; partnerships; partnership model; external factors; internal factors; sport industry; eSports;

    Abstract : When diversifying into new markets, companies have a wide range of strategic options tochoose from. This thesis investigates reasons and drivers behind why companies usepartnership as a diversification strategy when entering new markets. READ MORE