Essays about: "Peter Kekesi"

Found 2 essays containing the words Peter Kekesi.

1. 1. Corporate Diversification by Partnerships : A case study of an entrance into eSports

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Julia Bodin; Peter Kekesi; [2017]
   Keywords : diversification strategy; market entry; partnerships; partnership model; external factors; internal factors; sport industry; eSports;

   Abstract : When diversifying into new markets, companies have a wide range of strategic options tochoose from. This thesis investigates reasons and drivers behind why companies usepartnership as a diversification strategy when entering new markets. READ MORE

3. 2. The Impact of Brand Extension on Profitability : A Case Study of Friends Arena

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Louise Jonsson; Peter Kekesi; [2015]
   Keywords : Brand extension; Stadium; Profitability;

   Abstract : .... READ MORE