Essays about: "Julia Helgesson"

Found 1 essay containing the words Julia Helgesson.

  1. 1. Age-stereotypes in advertising: A quantitative study on consumer reactions to non- stereotyped portrayals of age in advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Helgesson; Jonna Härmark; [2021]
    Keywords : Stereotypes; Social effects; Age; Brand-related effects; Signaling theory;

    Abstract : The average age of the world's population is increasing. Despite this, elders are underrepresented in advertising and, when included, often portrayed in an age-stereotypical way. READ MORE