Essays about: "Julia Helgesson"
Found 1 essay containing the words Julia Helgesson.
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1. Age-stereotypes in advertising: A quantitative study on consumer reactions to non- stereotyped portrayals of age in advertising
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The average age of the world's population is increasing. Despite this, elders are underrepresented in advertising and, when included, often portrayed in an age-stereotypical way. READ MORE
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