Essays about: "KLM"

Showing result 6 - 8 of 8 essays containing the word KLM.

  1. 6. Efficient Input Solutions for User Interfaces Primarily Intendedfor Information Presentations

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Hassan Odimi; [2020]
    Keywords : ;

    Abstract : The user interfaces of administrative information systems are typically based on screens serving both input and output functions. However, in numerous usage situations, such as healthcare, the primary purpose of these screens involves providing information to professionals. READ MORE

  3. 7. Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Mathilde COUASME; Julie GURGEY; [2016]
    Keywords : Airlines; experiential marketing; experience; loyalty; sense; emotions; feeling;

    Abstract : Title: Airlines experiential marketing: gaining and retaining customers Research Question: How do airlines use the experiential marketing to gain and retain consumers? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Airlines, experiential marketing, experience, loyalty, sense, emotions, feelings Purpose: The aim of this research is to understand how airlines’ users can be acquired and kept thanks to experiential marketing. This study allows analysing the news consumers’ expectations and how companies adapt their strategies to meet customers’ needs thanks to experiential marketing. READ MORE

  4. 8. Incentive mechanisms for large Public-Private Partnerships : Empirical evidence from SESAR

    University essay from Internationella Handelshögskolan

    Author : Mihai Leontescu; Egija Svilane; [2012]
    Keywords : Public-Private Partnership PPP ; Single European Sky ATM Research SESAR ; European Commission; Air Traffic Management ATM - Challenges and Success factors; Incentives; International organisations; Project Management; Implementation.;

    Abstract : The purpose of our thesis is to investigate the incentive mechanisms that may be used for a timely and successful implementation of Public-Private Partnership (PPP) projects. This purpose is achieved by investigating challenges and success factors within one of the largest Public-Private Partnership projects in Europe, the SESAR programme which stands for Single European Sky ATM Research and that aims at modernising the European air traffic management (ATM) system. READ MORE