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1. 1. Cultural experiences and changes in consumption behaviour : The pizza case study

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Kanva Patel; Manuel Angelini; [2019]
   Keywords : ;

   Abstract : This thesis aims to answer the following question: What impacts does exposure to different cultural lifestyles have on one’s own consumption behaviour and what factors influence these changes? Pizza, more specifically pizza consumption in Italy is used as a case study to answer this question. Here, the impacts exposure to this cultural lifestyle in Italy had on visitors is analysed. READ MORE