Essays about: "Karin Lilja"

Found 2 essays containing the words Karin Lilja.

1. 1. Sport Sponsorship : Managing the relationship between a sponsor and a sponsee

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Veronica Lilja; Karin Isacsson; [2017]
   Keywords : sport sponsorship; sweden; business relatioships; sport; sponsorship; gloal; sponsee; sport entity; interorganizational relationship; marginal utility; exchange theory; commitment and trust; benefits; managing; management;

   Abstract : Sports sponsorship accounts for the majority of global sponsorship revenue and is a mutually beneficial business relationship between two parties -the sponsor and the sponsee. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor, however, the relationship between the sponsor and the sponsee is difficult to understand due to the lack oftheoretical and managerial implications of the area. READ MORE

3. 2. Building a Rainbow nation : A field study of the integration process at the North-West University in South Africa

   University essay from Institutionen för samhällsvetenskap

   Author : Karin Lilja; Sanna Kronqvist; [2008]
   Keywords : South Africa; Integration; North West; Education; Apartheid; Contact Theory;

   Abstract : North West University is a creation of one of many mergers between previous universities in South Africa. The process is partly thought to integrate previous advantaged and disadvantaged universities, often also previous white or black dominated universities. READ MORE