Essays about: "Kiehl’s."

Found 1 essay containing the word Kiehl’s..

  1. 1. From words to actions: the effects of the transformation of core values through the physical stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yuxin Li; Katherine Camacho; Francesca Scriboni; [2022]
    Keywords : transformation of core values; brand associations; visual identity; store branding; brand experience; brand image; Lush; Kiehl’s.; Business and Economics;

    Abstract : Purpose: To examine how core values can be concretely transformed in the physical stores in order to help with the creation of favorable brand associations and the shaping of the brand image. Methodology: The paper combines both primary and secondary data, with a specific focus on two brands as case studies: Lush and Kiehl's. READ MORE