Essays about: "Radiat Hasnat"

Found 1 essay containing the words Radiat Hasnat.

  1. 1. A Gamification Theory : A study of loyalty enhancement in the retail context

    University essay from Umeå universitet/Företagsekonomi

    Author : Radiat Hasnat; [2020]
    Keywords : gamification; generation Y; gamification elements; digital marketing; store attributes; product attributes; demographics; interpersonal communications; impersonal communications; engagement; store loyalty;

    Abstract : Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. READ MORE