Essays about: "transformation of core values"

Showing result 1 - 5 of 16 essays containing the words transformation of core values.

  1. 1. From dishwashers to Ferrari : How Loccioni successfully utilized their dominant logic and core competencies

    University essay from Uppsala universitet/Industriell teknik

    Author : Linus Nordberg; Nils Enbom; [2022]
    Keywords : Dominant logic; Core competencies; Radical industrial transformation;

    Abstract : The world is facing an unprecedented global environmental disaster. CO2 is currently the largest contributor to global warming and a large part of global emissions come from the automotive industry. READ MORE

  3. 2. AI’s implications for International Entrepreneurship in the digital and pandemic world : From external and internal perspectives

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ibb Lampic Aaltonen; Fiona Fust; [2022]
    Keywords : Artificial intelligence; International entrepreneurship; Innovation; Business Opportunity; Resource; Entrepreneurship; Covid-19; Automatic Speech Recognition.;

    Abstract : In the fourth industrial revolution, technological advancement and digital transformation are inevitable, which impact individuals, organizations, and governments tremendously and extensively. The current ongoing pandemic covid -19 has been a catalyst that accelerates the pace and scale of embracing digitalization, which leads to a dramatic shift in the business environment. READ MORE

  4. 3. From words to actions: the effects of the transformation of core values through the physical stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yuxin Li; Katherine Camacho; Francesca Scriboni; [2022]
    Keywords : transformation of core values; brand associations; visual identity; store branding; brand experience; brand image; Lush; Kiehl’s.; Business and Economics;

    Abstract : Purpose: To examine how core values can be concretely transformed in the physical stores in order to help with the creation of favorable brand associations and the shaping of the brand image. Methodology: The paper combines both primary and secondary data, with a specific focus on two brands as case studies: Lush and Kiehl's. READ MORE

  5. 4. Symbolic coping in Canada’s coal phaseout : applying social representations dynamics to communities in transition

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Linda Varekamp; [2021]
    Keywords : just transition; resistance; transformation; social representations theory; structural approach; central core;

    Abstract : The Canadian federal government has introduced policy to phase out coal-fired electricity generation by 2030, as part of its climate change mitigation commitments under the Paris Agreement. The policy plan, positioned as a just transition, includes funding and measures to help workers and communities manage economic difficulties arising from the coal phaseout. READ MORE

  6. 5. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Louise Enoksson; Elin Larsson; [2020]
    Keywords : Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

    Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE