Essays about: "Km and CRM"
Found 2 essays containing the words Km and CRM.
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1. One can not know everything, but together we know a lot : Conditions and Restrictions in consultancies for KM based CRM
University essay from Uppsala universitet/Industriell teknikAbstract : PurposeThis study seek to complement the existing literature on KM based CRM byproviding contextual insight in how consultancies can create value for their clients andthereby develop and sustain long-term B2B relationships.Main research questionWhat are the conditions for a KM based CRM initiative to work in consultancy firmswith the objective of creating and sustaining long-term relationships?Sub research questionsWhat factors and activities are important for generating customer value withinconsultancy, and what are the pitfalls in this Endeavor? What acquired knowledgeshould be used in CRM initiatives to strengthen customer relationships? How could aconsulting firm apply this knowledge in reality to nurture existing and new B2Brelationships?MethodologyThis master thesis of 30 ECTS is based on an explorative case study conducted ata established consultancy firm. READ MORE
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2. Exploitation of Customer Relationship Management (CRM) for Strategic Marketing in Higher Education : Creating a Knowledge-based CRM Framework for Swedish Universities
University essay from IHH, InformatikAbstract : Abstract Swedish universities have always received greater attention from international students thanks to their well-quality and tuition-free programs. However, due to the introduction of tuition fee for non-EU/EEA students from fall 2011, it is predictable that by raising the threat of losing a rather large portion of international students, Swedish universities may experience a critical period over the early years after this change. READ MORE
