Essays about: "Knowledge-Intensive Business Services"

Showing result 16 - 20 of 21 essays containing the words Knowledge-Intensive Business Services.

1. 16. Branding of knowledge intensive business services

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jessica Follin; Fanny Sandström; [2013]
   Keywords : Knowledge Intensive Business Services; Brand meaning; Brand creation; Brand function; Buying process ; Business and Economics;

   Abstract : Aim The aim of the thesis is to explore the meaning of the brand within the Knowledge Intensive Business Service (KIBS) sector, through the brand’s construction and management, in order to contribute with insights into the interaction between branding theories and the sector. Theoretical perspective Theories collected and reviewed are focused on three main fields (I) characteristics of the KIBS sec‐ tor (II) traditional (B2B) and more sector specific branding theories (III) theories from the strategic management field to further the understanding of branding within the KIBS sector. READ MORE

3. 17. KNOWLEDGE STRATEGIES IN SERVICE INDUSTRIES

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Öjvind Halonen; Magnus Lindahl; [2013]
   Keywords : KNOWLEDGE INTENSIVE BUSINESS SERVICES; KNOWLEDGE STRATEGY; KNOWLEDGE BASED VIEW; SERVICE INDUSTRY; INFORMATION TECHNOLOGY; STRATEGY AS PRACTICE; PRAXIS; PRACTITIONER; PRACTICE; STRATEGIZING;

   Abstract : This paper is a case study investigating Knowledge Strategies in Service Industries. The study defines two research questions with the aim to explore (1) what drives Knowledge-Intensive Business Service (KIBS) firms active in the information technology sector to see knowledge as strategically important and (2) how do these firms work with knowledge strategies. READ MORE

4. 18. Identification and Categorization of Order Qualifiers and Order Winners in Knowledge Intensive Business Services

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ewa Holmberg; Moflag Ida; [2013]
   Keywords : order qualifier; order winner; knowledge intensive business service; value-adding activities; value driver; engineering services; consultancy companies.; Business and Economics; Technology and Engineering;

   Abstract : The increased number of companies supplying knowledge intensive business services (KIBS) has caused a highly competitive market during the recent decade, where actors on the market struggle to gain competitive advantage and especially vulnerable are companies that offer engineering services. Underlying factors for the difficulties to provide competitive services on the market for engineering services reside in the low entry barriers, a lot of players on the market, upcoming consultant brokers, a constantly accelerating technological development and similar value propositions among consultancy companies in this field. READ MORE

5. 19. A Study of Knowledge Management Challenges in Project Management : Case of Start-up Projects in Swedish Incubators

   University essay from Handelshögskolan vid Umeå universitet

   Author : Ani Karapetyan; Rosemary Otieno; [2011]
   Keywords : knowledge management; project management; incubator; start-up project; project knowledge management;

   Abstract : The contemporary globalisation of economic activities has enormously accelerated the pace of innovation and technology development throughout the world. Continuous transformation of the marketplace and tremendous growth of demand on knowledge-intensive products and services has led to further evolution of knowledge management and project management studies. READ MORE

6. 20. The Reverse Product Cycle Model Revisited: Co-produced solutions in knowledge-intensive business services

   University essay from KTH/Entreprenörskap och Innovation

   Author : Bruno Kaufmann; [2011]
   Keywords : innovation; services; innovation management; reverse product cycle; services innovation;

   Abstract : Services and innovation are the drivers of today’s economy, yet, there is a lack on academic literature on what matter the interactions between these two forces. On that sense, Barras, in 1986, established one of the most representative models regarding innovation within service firms. READ MORE