Essays about: "Knowledge-Intensive Business Services"

Showing result 6 - 10 of 21 essays containing the words Knowledge-Intensive Business Services.

  1. 6. Proactive practices to prevent value co-destruction in knowledge-intensive business services : A multiple-case study on knowledge-intensive businesses in the Swedish IT-industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Hagman; Viktor Zivkovic; [2019]
    Keywords : Knowledge-intensive business services KIBS ; value co-creation; value co-destruction; interaction; resource integration; customer participation and miscommunication;

    Abstract : Interactions are of critical importance in business-to-business contexts, and value seems to be influenced by the interactions between the supplier, customer and other third parties where these interactions co-creates value. However, as the literature has mostly focused on the positive value co-creation, the interactions that result in failure is instead co-destroying value. READ MORE

  3. 7. Foreign Market Establishment of Knowledge Intensive Business Services (KIBS) : Key Factors to Consider for Swedish KIBS Firms Entering Norway

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : MARTIN LINDBLOM; ANDREAS WEIDLERTZ; [2018]
    Keywords : Knowledge intensive business services; internationalization; liability of foreignness; liability of outsidership; dynamic internationalization capabilities; foreign market establishment; establishment chain; business networks; relational embeddedness; structural embeddedness; Kunskapsintensiva affärstjänster; internationalisering; liability of foreignness; liability of outsidership; dynamiska internationaliseringsförmågor; utländsk marknadsetablering; etableringskedja; affärsnätverk; relationell förankring; strukturell förankring;

    Abstract : The purpose of this study was to explore key factors to consider for a Swedish Knowledge Intensive Business Services (KIBS) firm to successfully enter the Norwegian market, and examine how these factors compare to incumbent theories on foreign market establishment. The study is based on an interpretivist research design and utilizes qualitative methods in order to achieve the intended purpose. READ MORE

  4. 8. Improving Software-as-a-Service Sales by Managing the Knowledge of Change Agents : A Case Study of an IT-company in a Servitization Transition

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : KRISTOFFER BIRGERSSON; PHILIP GRANATH; [2018]
    Keywords : Servitization; Cloud Computing; Software-as-a-Service; Sales; Knowledge Management; Diffusion of Innovations; Change Agents; Codification Strategy; Tjänstefiering; Software-as-a-Service; Molntjänster; Sälj; Kunskapshantering; Innovation; Förändringsagenter; Kodifieringsstrategi;

    Abstract : Servitization describes the trend amongst companies of supplementing tangible product offerings with services. A case in point is the cloud computing which represents a paradigm shift of servitization in the IT industry as it allows physical products to be delivered entirely remotely as a service. READ MORE

  5. 9. The value of value: exploring customer preferences in knowledge intensive business services using a conjoint analysis approach

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Henrik Linde; Mikael Westling; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  6. 10. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Alenius; Cecilia Lidén; Angelika Johansson; [2016]
    Keywords : Positioning; Differentiation; B2B; Services; Management Consulting; Business and Economics;

    Abstract : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. READ MORE