Essays about: "Kristoffer Karlsson Svärd"

Found 1 essay containing the words Kristoffer Karlsson Svärd.

  1. 1. Virtual(ly) Human: How Anthropomorphic Presentations of Virtual Humans in Advertisements Affect Consumer Attitudes and Intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kristoffer Karlsson Svärd; William Svahn; [2019]
    Keywords : Anthropomorphism; Virtual influencer; Computer-generated imagery; Artificial intelligence; Marketing;

    Abstract : The phenomenon of virtual influencers - artificially intelligent virtual humans - can today be observed on social media platforms. Little is yet known about the effects of using such non-human entities in an advertising context. READ MORE