Essays about: "Kristoffer Karlsson Svärd"
Found 1 essay containing the words Kristoffer Karlsson Svärd.
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1. Virtual(ly) Human: How Anthropomorphic Presentations of Virtual Humans in Advertisements Affect Consumer Attitudes and Intentions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The phenomenon of virtual influencers - artificially intelligent virtual humans - can today be observed on social media platforms. Little is yet known about the effects of using such non-human entities in an advertising context. READ MORE
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