Essays about: "Anthropomorphism"

Showing result 1 - 5 of 14 essays containing the word Anthropomorphism.

  1. 1. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Bengtsson; Violaine Lulin; [2019]
    Keywords : Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

    Abstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE

  2. 2. Anthropomorphic design and anticipated user experience : A two-step provocational design study of the user experience of smart anthropomorphic products

    University essay from Umeå universitet/Institutionen för informatik; Umeå universitet/Institutionen för informatik

    Author : Robin Bahlenberg; Xing Yan; [2019]
    Keywords : Anthropomorphic design; User Experience; Intelligent Products; Product Design; Information Communication; Uncanny Valley; Emotional Design;

    Abstract : We often see anthropomorphic designs in movies as highly intelligent robots, created to make our lives easier, but anthropomorphic is far more common than that. From cameras that look like eyes to face and voice recognition technology and avatars used by companies to support their brands. READ MORE

  3. 3. This is an Overlook Where No One Can Ever Come : A narratological analysis of the representation of the uncanny in The Shining

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Matilda Berggren; [2019]
    Keywords : Uncanny; Focalization; Description; Free Indirect Discourse; Telepathy; Anthropomorphism;

    Abstract : This essay is a narratological analysis of Stephen King’s ​The Shining, ​and​ ​employs Mieke Bal’s categorization of focalization, description and discourse with the intent of establishing their function in representing the concept of the uncanny in the narrative. By analyzing these narratological functions and their interplay, several manifestations of the ordinarily elusive uncanny become evident. READ MORE

  4. 4. Virtual(ly) Human: How Anthropomorphic Presentations of Virtual Humans in Advertisements Affect Consumer Attitudes and Intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kristoffer Karlsson Svärd; William Svahn; [2019]
    Keywords : Anthropomorphism; Virtual influencer; Computer-generated imagery; Artificial intelligence; Marketing;

    Abstract : The phenomenon of virtual influencers - artificially intelligent virtual humans - can today be observed on social media platforms. Little is yet known about the effects of using such non-human entities in an advertising context. READ MORE

  5. 5. Framing Nature : A discussion on the ethics of animal confinement in animal parks

    University essay from Uppsala universitet/Institutionen för kulturantropologi och etnologi

    Author : Hampus Thörnqvist; [2019]
    Keywords : Animal Rights; Animal Welfare; Animal Confinement; Experience Industry; Exhibition; Anthropomorphism; Ecological Justice; Radical Anthropology;

    Abstract : The confinement of animals is today a widespread, widely accepted practice, regardless of the intention behind it. The confinement of animals for entertainment purposes, however, poses ethical questions that transgress the body of the animal itself and onto the boundaries of the human. READ MORE