Essays about: "Laura Nedebock"

Found 1 essay containing the words Laura Nedebock.

  1. 1. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Rönnquist Fia; Laura Nedebock; [2022-08-04]
    Keywords : automotive industry; car-sharing; car subscription; car leasing; car purchase; access economy; service economy; servicification; brand loyalty; service loyalty; ecosystem loyalty;

    Abstract : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. READ MORE