Essays about: "Linda Miksch"

Found 2 essays containing the words Linda Miksch.

1. 1. McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Linda Miksch; Ailien Nguyen; Charlotte Schulz; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Disconnect to Reconnect: The Phenomenon of Digital Detox as a Reaction to Technology Overload

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Linda Miksch; Charlotte Schulz; [2018]
   Keywords : Digital detox; technology impacts; technology consumption; technology reduction; technology addiction; digital overuse; consumer behavior; self-control; Business and Economics;

   Abstract : Purpose The purpose of this study is to understand young adults’ practicalities of digital detoxing and the respective motivations to act upon these actions. Therefore, this research aims to create knowledge about what young adults do to actively detox from the digital technology and to understand their Motivations behind. READ MORE