Essays about: "Linda Remahl"
Found 1 essay containing the words Linda Remahl.
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1. Organisational buying behaviour : Criteria and influences in the buying process within high commercial value restaurants
University essay from IHH, FöretagsekonomiAbstract : In 2005 the wine importer and supplier Pernod Ricard Sweden acquired Allied Domecq, a company with a wide assortment of wines. However, due to Pernod Ricard Sweden’s strategic focus on spirits the last decade they now experience a lack of knowledge of how to best sell and endorse wine to restaurants. READ MORE
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