Essays about: "Linda Söderholm"

Found 1 essay containing the words Linda Söderholm.

  1. 1. The Effect of Corporations’ Irresponsible Actions on Young Consumers’ Purchasing Behavior in the FMCG Apparel Industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Linda Söderholm; Jenny Olofsson; [2014]
    Keywords : Corporate Social Irresponsibility CSI ; Consumer Attitude; Consumer Behavior; Intended Behavior; Purchasing Behavior; Fast Moving Consumer Goods FMCG ; Apparel Industry; Young Adults; Environmental Issues; Unethical Behavior; Corporate Social Responsibility CSR ;

    Abstract : Background and Problem: CSI is a topic with a limited amount of research despite it being a very relevant issue and that its counter pole CSR is one of today’s most popular subjects to study. In both areas there is a gap in the literature regarding the apparel industry where there CSI can be evident in many different aspects, especially in the production process. READ MORE