Advanced search

Found 2 essays matching the above criteria.

1. 1. "LED There Be Light" - A Quantitative Study of LED Perimeter Advertising Recall

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Towe Ahrnbom; Lisa Parfelt; [2013]
   Keywords : LED technology; Perimeter advertising; Football; Recall; Dual-task situation;

   Abstract : The market for sponsorship and sports marketing is growing steadily. At the same time new technology and new display solutions in perimeter advertising have increased the price and opportunities of exposure. READ MORE

3. 2. Advertising - Then and Now, "A qualitative study of Internets effect on advertisement strategies"

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Towe Ahrnbom; Lisa Parfelt; [2011]
   Keywords : Advertising; Internet; Social Media; Marketing; Superbrands;

   Abstract : With the rapid growth on Internet and the change in customers' attitude and behavior towards digital media channels today, advertisers can expand their traditional advertisement strategy towards a more digital advertisement strategy. Thanks to technological progress, new ways of building creative campaigns now exists. READ MORE