Essays about: "Superbrands"

Found 1 essay containing the word Superbrands.

  1. 1. Advertising - Then and Now, "A qualitative study of Internets effect on advertisement strategies"

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Towe Ahrnbom; Lisa Parfelt; [2011]
    Keywords : Advertising; Internet; Social Media; Marketing; Superbrands;

    Abstract : With the rapid growth on Internet and the change in customers' attitude and behavior towards digital media channels today, advertisers can expand their traditional advertisement strategy towards a more digital advertisement strategy. Thanks to technological progress, new ways of building creative campaigns now exists. READ MORE