Essays about: "Superbrands"
Found 1 essay containing the word Superbrands.
-
1. Advertising - Then and Now, "A qualitative study of Internets effect on advertisement strategies"
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : With the rapid growth on Internet and the change in customers' attitude and behavior towards digital media channels today, advertisers can expand their traditional advertisement strategy towards a more digital advertisement strategy. Thanks to technological progress, new ways of building creative campaigns now exists. READ MORE
Result pages:
1