Essays about: "Lisa Schmelz"

Found 2 essays containing the words Lisa Schmelz.

1. 1. Environmental Sustainability Communication in the Oil Industry - The effects on attitudes and purchase intentions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Schmelz; Michèle Schiermann; [2016]
   Keywords : communications; environmental sustainability; oil industry; image; reputation; credibility; perception; attitude; purchase intention; Business and Economics;

   Abstract : Global environmental issues concern a growing number of people and businesses are expected to communicate efforts towards environmental sustainability. Due to the controversial nature of its business practices and contribution to environmental problems, the oil industry holds a poor reputation and is considered to have a special need to communicate their efforts towards more sustainable business practices. READ MORE

3. 2. Competence Neworks: Effects on Corporate Branding in B2B SMEs

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Lisa Schmelz; Gabriele Myscenkaite; Fares Youcefi; [2015]
   Keywords : B2B SME; Competence Network; Corporate Branding; Corporate Brand Building;

   Abstract : The purpose of this thesis is to investigate the effects of competence networks on corporate branding in B2B SMEs and to develop a conceptual model of these effects. After reviewing the relevant literature that explores the field, eight components of corporate branding in an effective growth stage of an SME have been identified. READ MORE