Essays about: "Michèle Schiermann"

Found 2 essays containing the words Michèle Schiermann.

1. 1. Environmental Sustainability Communication in the Oil Industry - The effects on attitudes and purchase intentions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Schmelz; Michèle Schiermann; [2016]
   Keywords : communications; environmental sustainability; oil industry; image; reputation; credibility; perception; attitude; purchase intention; Business and Economics;

   Abstract : Global environmental issues concern a growing number of people and businesses are expected to communicate efforts towards environmental sustainability. Due to the controversial nature of its business practices and contribution to environmental problems, the oil industry holds a poor reputation and is considered to have a special need to communicate their efforts towards more sustainable business practices. READ MORE

3. 2. Mythical Branding and Crisis Management - The case of Santa Claus Village

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Michelle Volbeda; Michèle Schiermann; Frederique Krop; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE