Essays about: "Lisa Winnenburg"

Found 1 essay containing the words Lisa Winnenburg.

  1. 1. Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Lisa Winnenburg; [2022]
    Keywords : Perceived Brand Authenticity; Sustainability Communication; Sense- making Theory; Consumer Perspective; Global Brand; Social Sciences;

    Abstract : With the growing concern about the environment, consumers become more critical in their consumption and almost every organization communicates its sustainability efforts. However, not in every case do consumers believe in sustainability claims. READ MORE