Essays about: "Lukas Dick"

Found 1 essay containing the words Lukas Dick.

  1. 1. The Duality of Transparency in Strategic Communication : Reputation Management during a Crisis in the Social Media Industry

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lukas Dick; Jan Wessel; [2023]
    Keywords : Reputation; Transparency; Crisis Management; Social Media; Strategic Communication; Experimental Vignette Methodology;

    Abstract : This master thesis investigates the potential downsides of transparency in crisis communication. Reputation and transparency studies focus primarily on external perspectives and academia lacks observations from internal perspectives. Crises like data breaches cause exponentially more damage each year and threaten intangible assets like reputation. READ MORE