Essays about: "Experimental Vignette Methodology"
Showing result 1 - 5 of 7 essays containing the words Experimental Vignette Methodology.
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1. The Duality of Transparency in Strategic Communication : Reputation Management during a Crisis in the Social Media Industry
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : This master thesis investigates the potential downsides of transparency in crisis communication. Reputation and transparency studies focus primarily on external perspectives and academia lacks observations from internal perspectives. Crises like data breaches cause exponentially more damage each year and threaten intangible assets like reputation. READ MORE
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2. Educated and Unqualified : Entry-level job requirements and their effect on Self-efficacy of graduating students
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Problem The exact definition of an entry-level job is being blurred out. Due to rapid technological advancements, clerical occupations that heavily rely on repetitive tasks are being automated at a rapid pace. Meanwhile, multiple entry-level job listings are paradoxically requiring years of entry-level experience from the applicants. READ MORE
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3. USER GENERATED CONTENT IN THE DESTINATION IMAGE PRESENTATION : THE DESTINATION VIENNA
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : UGC has become an important part of traveling both for the companies and for the travellers themselves. The topic is currently at its forefront of research, which makes the area of study even more relevant. Followed by the development of social media in the corporate world and especially its major part in the everyday life of Generation Y. READ MORE
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4. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE
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5. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. READ MORE
