Essays about: "M-commerce"

Showing result 16 - 20 of 33 essays containing the word M-commerce.

1. 16. "It's the future!" : A qualitative study exploring Generation Y’s attitude towards m-commerce

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kajsa Steinbernreiter; Lisa Roback; Helena Bergström; [2015]
   Keywords : Mobile commerce; m-commerce; mobile shopping; attitude; Generation Y.;

   Abstract : Background: Mobile commerce (m-commerce) is a result of the phenomenal growth in Internet usage combined with the increasing number of mobile phone users. Entering mobile websites or apps in purchase-, sale- or trade purposes by using a tablet or smart phone, is the definition of m-commerce. READ MORE

3. 17. Mobile Commerce Ventures in Stockholm : An analysis into the latest channel taking the retail industry by storm

   University essay from KTH/Entreprenörskap och Innovation

   Author : Anna Harris; [2015]
   Keywords : mobile commerce; m-commerce; mobile shopping; retailing innovation;

   Abstract : The mobile channel is becoming increasingly relevant within the retail industry and with that, new mobile technologies are being developed and adopted. Past research examines consumer adoption of new technology but rarely analyzes the business component, specifically those businesses developing  these new technologies. READ MORE

4. 18. Developing a usability method for assessment of M-Commerce systems : a case study at Ericsson

   University essay from Blekinge Tekniska Högskola/Institutionen för datalogi och datorsystemteknik

   Author : Gabriela Novak; [2014]
   Keywords : usability; usability test; context of use; M-Commerce;

   Abstract : Context. Usability work in software engineering is a measure of quality and it contributes to the overall acceptability of systems. However it is also the most neglected process in the software industry. While there are established guidelines and methods in usability, they are not used in the industry to the full extent. READ MORE

5. 19. Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Paul Monno; Da Zhi Xiao; [2014]
   Keywords : Mobile commerce; m-commerce; Technology Acceptance Model; TAM Adoption Behaviour; Cultural Difference.; Business and Economics;

   Abstract : Title: ‘Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia’ Research Question: 1. What are the differences between European and Asian consumer behavior of adopting m-commerce apps? 2. READ MORE

6. 20. Developing a responsive mobile-first design guide for e-commerce with the users in focus

   University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Tekniska högskolan

   Author : Mathias Aktan; Ulf Wirén-Hallqvist; [2014]
   Keywords : usability; design guide; e-commerce; responsive design; html5; css3; sass; human centered design; m-commerce; trust; mobile first; desktop first; user value; user experience; Progressive enhancement; Graceful degradation;

   Abstract : Mobile e-commerce is an increasing trend. Still, many sales sites are not adapted to mobile interfaces. Important factors in the design of successful e-commerce applications are trust, high quality graphics, and easy navigation. READ MORE