Essays about: "M-commerce"

Showing result 11 - 15 of 33 essays containing the word M-commerce.

1. 11. Factors affecting the proportion of smartphone usage at Flygresor.se

   University essay from KTH/Matematisk statistik

   Author : Gabriella Andersson; Louise Karlsson; [2017]
   Keywords : ;

   Abstract : Digitization has changed the way people access the internet. Smartphones is soon to be the preferred internet access device leading us into a new generation of e-commerce, namely mobile commerce or m-commerce. The on-going transition, from desktop to smartphone has led to an uprising problem for companies within the area of e-commerce. READ MORE

3. 12. Mobile Payment Use and Mobile Payment Transactions by Older Adults : A Qualitative Study

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Maria Kolaki; [2017]
   Keywords : Older adults; m-payment; m-commerce; electronic payment; technological innovation adoption; technology acceptance model; unified theory of acceptance and use of technology model; interpretive paradigm; qualitative research; phenomenology; Greece;

   Abstract : The research outlined in this thesis focuses on the effects of implementation and use of mobile payments as experienced by older adults aged 55-75, as qualitatively examined through research interviewees (hereafter participants of this study) made up of individuals with varying cultural and technological backgrounds, who are acclimated to Greece’s culture and have lived within the country for at least a decade. Their own perception and reception of the practice allows for a more comprehensive look into the practical application of the technology within the country. READ MORE

4. 13. Factors to consider when adapting to M-commerce : From a design perspective

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : David Lilliecrona; Ria Zhang Jin; [2015]
   Keywords : M-commerce; Adaption; Design; Apparel industry; E-commerce; Usability;

   Abstract : Mobile commerce through smart phones as an extension of the traditional electronic commerce is becoming widely implemented together with the IT development and increased usage of smart phones. The thesis is limited to the design factors to consider when adapting to m-commerce for the apparel industry, since this industry has a long experience in online and mail order business. READ MORE

5. 14. Determinants of smartphone shopping adoption: Key factors for online shopping of consumer goods through smartphones in Sweden

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Joel Persson; Jonas Berndtsson; [2015]
   Keywords : Smartphone; e-commerce; online shopping; retail; consumer behaviour; UTAUT; Sweden; Business and Economics;

   Abstract : The purpose of this thesis was to examine key factors for adoption of online shopping of consumer goods through smartphones in Sweden. Previous research on online shopping and m-commerce was reviewed and the Unified Theory of Acceptance and Use of Technology model (UTAUT) (Venkatesh et al. 2003) was chosen. READ MORE

6. 15. What factors influence a consumer's intention to use a mobile device in the grocery shopping process?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Marco Fröhlke; Liv Pettersson; [2015]
   Keywords : TAM; Sweden; Grocery Retailing; Technology Acceptance Model; m-commerce adoption; m-commerce; m-shopping; Business and Economics;

   Abstract : The worldwide exponential increase in smartphone penetration has changed the way in which many consumers shop, as their personal device is more frequently used as a shopping tool. Retailers now have to consider the integration of this technology in their omnichannel strategy. READ MORE