Essays about: "M-commerce"

Showing result 6 - 10 of 33 essays containing the word M-commerce.

  1. 6. Electronic commerce : Consumers’ perception of mobile social commerce in Sweden

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Sadaoui Mehenni; [2020]
    Keywords : E-commerce; M-commerce; S-commerce; MS-commerce; Consumers’ perception; Shopping motivation; UTAUT2;

    Abstract : The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. READ MORE

  3. 7. Behavioural Intention in the M-commerce : A study of the usage of M-commerce applications in Indian market

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Jincy Kadukoyickal Jose; [2019]
    Keywords : M-commerce; Behavioural Intention; UTAUT2;

    Abstract : Background: Online shopping through mobile has become very popular around us today because of the unique value proposition of providing easily personalized, local goods and services at any time and anywhere. However, still, there are some challenges for users to adopt m-commerce as whole. READ MORE

  4. 8. Exploring the barriers of consumer purchasing in M-commerce : A Qualitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jennie Larsson; Charley Litchfield; Filippa Smedberg; [2018]
    Keywords : M-commerce; Internal barriers; External barriers; Smartphone; Consumer purchasing.;

    Abstract : Purpose: Explore the external and internal barriers preventing consumer purchases in M- commerce. Research Questions:RQ1: What are the external barriers that prevent consumer purchases on smartphones?RQ2: What are the internal barriers that prevent consumer purchases on smartphones? Methodology: This thesis is a qualitative study using an exploratory purpose and used a cross- sectional strategy collecting data through two focus groups. READ MORE

  5. 9. Mobile Commerce : The retail ecosystem in the technological transition

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Franziska Nagel; [2018]
    Keywords : Transformation; transition; organizational change; m-commerce; mobile commerce; technology development; information technology; ecosystem; ecosystem relations;

    Abstract : The purpose of this study is to problematize the technological transition from traditional retail to mobile commerce, its following challenges, and its impact on organizations. Further, to highlight what companies need in order to consider the implemention of this technological transition. READ MORE

  6. 10. Usability in M-commerce : Critical factors to consider when adapting m-commerce

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Keywords : E-commerce; M-commerce; M-commerce in Sweden; Usability; Mobile devices; Critical usability factors in m-commerce;

    Abstract : The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. READ MORE