Essays about: "MANCINI BASTIEN"

Found 1 essay containing the words MANCINI BASTIEN.

  1. 1. Customer relationship management in a fashion independent retailer environment; Operationalization and Application

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : ALI FARHAN; MANCINI BASTIEN; [2014]
    Keywords : Fashion independent retailers; customer relationship management; customer relationship; brand community; consumer; community; knowledge sharing; relationship building; community building; postmodernism; tribal marketing; people-to-people; service; dominant logic;

    Abstract : The purpose of this study is to explore the different marketing techniques accessible to fashion independent retailers and aiming to strengthen their customer relationship and attract/create a community. It also focuses on understanding the applicability and operationalization of customer relationship management marketing techniques in a specific context, here, a fashion independent retailer. READ MORE